Sustainability
Vision
Our vision is a better present and a better future for society, the environment and people all around the world.
Happy Moments
We strive to create products for Happy Moments
and contribute towards a better, more sustainable world.
Whenever people are happy, they want to hold on to that moment forever.
We strive to help give shape to these innumerable moments of happiness
so that they will stay with us, even if the times and technologies may change.
That is what we regard as our mission: happy moments.
In order to achieve our vision, all our activities rest on the following three principles.
- Expanding the potential of photography and video by creating outstanding products that combine beauty, innovation, quality and performance.
- Building mutually stimulating, sincere relationships with our customers, business partners and local communities by conducting business in a way that builds trust and goodwill.
- Contributing towards a better society and to a better future by creating an environment in which all our employees and business partners can work safely and with peace of mind.
Value
We act according to six promises to fulfill our vision.
1. Consideration for the environment
We continuously adopt and invest in more environmentally-friendly facilities and equipment in order to help achieve a more sustainable world.
In addition to complying with respective laws and regulations, we constantly update the knowledge and technology needed to realize concrete actions.
2. Absolute respect for human rights and diversity
All of our business activities, as well as those of our partners, are built on sincere respect for human rights and diversity.
We do not tolerate any kind of discrimination or exploitation based on ethnicity, age, gender, sexual orientation, nationality, disabilities, religious beliefs, cultural background, social status or other attributes.
3. Contributing towards society and culture
As part of the photography technology industry, we believe in the importance of a rich, diverse culture and in the universal happiness of all people. We wish for peace and stability throughout the world and believe in the strength of humanity and justice.
As a global actor, Sigma is mindful of its social duties and dedicated to fulfilling its cultural and humanitarian responsibilities.
4. Compliance with laws and regulations
In addition to complying with all local laws and regulations, we conduct our business activities according to high moral and ethical standards and in a way that repays the trust and cooperation offered to us.
We wish to act within a free and open environment that follows the principles of fair trade and fair competition.
5. Supporting regional development
We actively support and take part in the economic, social and cultural development of the regions in which our business is based.
We strive for fruitful, cooperative relationships that explore and create new and universal values while respecting regional needs, customs and situations.
6. Sustainable, fulfilling employment
We regard sustainable, fulfilling employment as the foundation of our business and provide - and constantly improve - a safe and healthy work environment for all our staff.
Further, we support the growth of our employees by providing ample opportunities to study new technology and widen their knowledge, skills and experience.
Sigma’s Four Core Sustainability Initiatives (100 words)
1. Low-Carbon Society
- Sigma uses biomass-derived resin for 40% of plastic components (April 2025), adopts LED lighting, and implements energy-saving measures like efficient air conditioning.
- We reduce emissions via public cloud services, use carbon-neutral equipment, and partner with eco-friendly logistics. Sustainable fuels and carbon credits aid certification.
2. Low-Waste Society
- ISO14001-certified, Sigma complies with RoHS/REACH, manages chemicals, and recycles waste. We use eco-friendly materials, paperless communication, and geothermal systems.
3. Human Rights & Diversity
- We ensure supply chain ethics, anti-harassment training, women’s empowerment, and inclusive workplaces respecting global cultures.
4. Community Support
- Sigma donates to Médecins Sans Frontières, Fukushima relief, Tadami Line restoration, and supports Kyotographie and local welfare
Shetala Agencies’ E-Waste Responsibility
Shetala Agencies is committed to responsible e-waste management, aligning with our global policy and the E-waste (Management & Handling) Rules, 2016, effective from October 1, 2016.
We seek customer cooperation to reduce environmental impact and comply with all applicable laws.
Do’s:
- Check product life-cycle in the Product Information Booklet.
- Use designated e-waste bins.
- Contact our toll-free number (+91 99000 15547) for take-back or recycling queries.
- Hand over e-waste to authorised collection centres.
- Utilise brand buy-back programs.
- Drop replaced parts in the service centre e-waste boxes.
Don’ts:
- Avoid general garbage bins, scrap dealers, landfills, or unsupervised dismantling.
Collection
Call +91 99000 15547 for disposal guidance or doorstep pickup. Our recycling partners process e-waste responsibly.
Contact
Email: info@shetalaagencies.com
Toll-Free: +91 99000 15547
Policy
Sigma head office is ISO14001 certified (an environmental management system).
Sigma Aizu factory is ISO9001 certified (a quality management system).
Management of Chemical Substances
At Sigma, based on our promises to take consideration for the environmental impact as well as to comply with the laws and regulations, we make sure we are in align with the regulations and directives in various countries as represented by the EU's RoHS Directive or the REACH Regulation, establish management standard for chemical substances contained in our products, and ensure relevant departments are well-informed.
We take measures to ensure that the safety of our products and our manufacturing processes are secured in terms of global environmental conservation, security and disaster prevention, occupational health and safety, and quality assurance. To achieve this, follow the global trends in chemical substance regulations, and to appropriately meet the required standards, we conduct interviews with our suppliers as necessary to understand the characteristics of chemical substances and their impact on product development, raw material procurement, and manufacturing. Promotion of Human Rights Due Diligence
Base under our promises for respecting human rights and complying with the laws and regulations, not only do we practice responsible sourcing through the perspectives of compliance, information management, respect for human rights, and consideration for environmental impact, but we also conduct regular surveys with our suppliers through which we seek for their understanding on our fundamental principles. Through these efforts, we aim to achieve a sustainable society together with all the stakeholders who are involved in our business activities.
