// BENEFITS

Benefits of working with Our Web Development Team

LOCATION India
DURATION 1 MONTH
Industry Ed Tech
UI/UX DESIGN BRANDING DEVELOPMENT
Figma Crest React TypeScript Next.js

Since 2014, we’ve partnered with businesses across various industries, bringing innovative solutions and real-world experience to the table. We’re passionate about understanding your unique challenges.

Sumita Dewanji
Sumita Dewanji Business Development Manager sumita.dewanji@thecodersmind.com
Rahul Dutta
Rahul Dutta Client Relationship Manager rahul.dutta@thecodersmind.com
Arnab Nath
Arnab Nath Sr. Growth Strategist arnab.nath@thecodersmind.com

About project

AIM HIGH (www.iaimhigh.ai) is the marketing and product website for an AI-powered precision learning platform — an Educational GPS for Class 11th, 12th, NEET & JEE preparation. Built on Crest with a Next.js API backend, the site showcases smart assessments, personalized study plans, real-time analytics, and the AIM HIGH Bot — while driving sign-ups, lead capture, and campaign conversions through a fast, responsive, SEO-friendly web experience.

The Client

UTH AI INDIA PVT LTD — an EdTech product team building AIM HIGH, a consumer AI learning platform for competitive exam preparation (NEET, JEE, Class 11th & 12th). The website serves as the primary digital entry point for students, parents, and institutions to discover the platform, understand features, and get started with free assessments.

Problems

EdTech products need a website that explains complex AI learning features simply — and converts visitors into registered students. AIM HIGH required a modern marketing surface that could present product value clearly (assessments, personalization, 24/7 AI bot support), handle contact and enquiry flows reliably, support promotional campaigns and feature launches, and stay performant and maintainable as content and integrations grow — without splitting frontend and API across disconnected stacks.

Centralized Multi-Site Management

Multiple subdomain websites needed to be managed from one admin panel.

Custom CMS Architecture

The client wanted a fully CMS-based website without using any page builder.

Unified Content Control

Content management needed to be simple and centralized for all subdomains.

Shared System Structure

The system required separate website structures while maintaining one shared setup.

Easy Website Switching

Admin users needed an easy way to switch between different subdomain websites.

Technology stack

  • Figma
  • React
  • Crest
  • TypeScript
  • Next.js

The solution

Marketing Website

Full product storytelling — hero, how-it-works (assess → personalize → track), feature highlights, student benefits, and strong CTAs (free trial, 3 free assessments, AIM Bot demo).

Crest + Next.js Architecture

Unified full-stack setup with Next.js for pages and UI, and Next.js API routes for backend logic — one codebase, faster delivery, easier maintenance.

AIM HIGH Bot Showcase

Dedicated section promoting 24/7 AI doubt resolution, step-by-step explanations, and instant learning support.

Lead Capture & Contact

Get-in-touch form with name, email, and phone — wired through Next.js API for reliable enquiry handling.

Conversion-Optimized Layout

Trust signals, platform stats, feature grids, and repeated CTAs designed to move visitors from awareness to sign-up.

Campaign-Ready Structure

Reusable banner and promotional sections for seasonal exam campaigns, new feature launches, and institutional outreach.

Results

A fast, professional marketing website that clearly communicates AIM HIGH's AI-powered learning value proposition.

Unified Crest + Next.js API stack — simpler deployment, shared types, and one team owning frontend and backend.

Reliable contact and enquiry flows through server-side API routes instead of fragile client-only forms.

SEO-friendly, mobile-responsive pages that support student and parent discovery across devices.

Scalable site structure for adding campaigns, feature pages, and integrations without rebuilding the foundation.

Stronger digital presence at iaimhigh — the central hub for product awareness, trust, and conversion.

Design

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